Here you will find the latest expert articles & guides on B2B lead generation.
Handwritten letters in B2B: when they work, what they cost, which method fits and how to write them so decision-makers reply.
Most prospecting letters fail in the first sentence. Here you get the structure that works, five templates for concrete B2B situations and the legal limits that apply when you send them.
Customer winback in B2B: which lost customers are worth it, 5 steps, timing, templates for email, letter and phone, the legal side and a calculator.
Warm outreach in B2B: the 6 sources of warm leads, how to warm up cold contacts and a calculator comparing warm vs cold outreach.
The best LinkedIn Sales Navigator alternatives in 2026: 8 tools compared by price, data quality and architecture, plus when Sales Navigator stays the right choice.
How AI lead generation really works in 2026: which tasks AI does faster, which it cannot replace, which tools fit each step, and a 30-day plan to get started.
How cold email outreach really works in 2026: what is legally allowed under GDPR/EU and UK rules, 10 proven templates, follow-up sequences and the tools that matter.
How B2B cold calling really works in 2026: what is legally allowed under GDPR/EU and UK rules, which scripts convert, which rates are realistic and which tools make the difference.
B2B direct marketing in 2026: which channels work, what each one costs and what EU law allows, plus a calculator for your cost per lead.
Write a B2B sales letter that gets read: clear structure, wording that convinces, three templates to copy and what's legally allowed.
Hiring a call center for B2B: pricing models, cost per appointment, selection checklist, briefing and legal. Plus the data mistake that makes appointments needlessly expensive.
How to find business email addresses: six methods from the legal notice to AI research, plus verification, pattern generator and the legal side.
Trigger events show when a company is ready to buy: leadership changes, job ads, funding rounds and more. How to find and use them systematically.
Agency, call center, freelancer or software plus your own team? The ways to outsource sales, what they cost and how to recognize reliable providers.
New business covers all revenue from new customers and newly signed contracts. This guide shows which B2B channels generate it and how to build a predictable acquisition process in five steps.
B2B direct mail works again because the letterbox of a decision maker is empty. This guide covers the legal position, cost per appointment, the sequence of letter and call plus ready templates.